Digital Advertising Policy

Sheppard Pratt hopes to deliver you information about services you need or may benefit from. There are many ways to do this in the online advertising world. For example, Sheppard Pratt partners with websites and applications with whom you have shared your interests, conditions, and concerns directly, and asks that they serve our ads to users who have expressed an interest in health conditions that Sheppard Pratt treats. We may also partner with advertising companies that may place or recognize a unique cookie on your browser (including through the use of pixel tags), or use other technologies, to serve you ads based on your web browsing activity, purchases, interests and/or other information—a practice commonly referred to as interest-based advertising (“IBA”) or online behavioral advertising (“OBA”). These advertising companies may also use these types of technologies to recognize you across the devices you use, such as a mobile phone or a laptop, and serve you ads on websites you visit and applications you use. You can read more about IBA at a site offered by the advertising industry’s Digital Advertising Alliance (“DAA”), aboutads.info.  We do not provide any of your identifiable health information to these advertising companies in conjunction with these services.

We want it to be easy for you to understand how we and our business partners use information to serve ads tailored for you and to opt-out from targeting based on IBA. To this end, we have follow the DAA Advertising guidelines and adhere to the DAA Self-Regulatory Program for IBA. To learn how to opt-out of having the information collected from you used for IBA purposes on the particular device on which you are accessing this Privacy Policy, please visit http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/choices/. If you have any questions about our use of IBA or participation in the DAA Self-Regulatory Program, please do not hesitate to contact us at info@sheppardpratt.org.